MARKETING AND SALES STRATEGY
Pre-Market Marketing and Promotional Tasks:
a. One Sheet:
•Obtain all slides, artwork, still photos, etc., from the producer or from a photo shoot and prepare a creative
one sheet/poster based on all available materials.
b. Press Packet:
•Prepare a folder with one sheet, photos, reviews, press notices and schedule of screenings.
•Create a powerful trailer with sound effects, music and voice-overs.
•E-mail/or mail a CD of our catalogue of films to our data bank of buyers (currently over 30,000
individuals/companies), advising them of the availability of titles and schedule meetings in our suite at the
film/TV markets. Prepare producer pre-sale packages for upcoming film projects.
At The Markets:
Contact, promote and sign deal memos!
NATPE, BERLIN FILM FESTIVAL, FILMART, MIPTV, CANNES FILM FESTIVAL, LA SCREENINGS, VSDA, Hungary's
DISCOP, MIPCOM, AFM and Singapore's ATF FILM FORUM.
Place advertising in the daily trades (The Hollywood Reporter, Variety, Screen International, Moving Pictures
and The Business of Film).
Prominently display large posters and "One Sheets" for each film. At Cannes, Echelon Studios rented 3 spot
vision video billboards to run trailers of its films and threw a party in the buyer's lounge, as well as on a yacht.
Schedule screenings of Echelon Studio's films for buyers.
With our 20 year history in production and international distribution, Echelon Studios has access to the most
prestigious locations, the "impossible to get" hotel suites, for meetings with buyers, investors and producers:
the 7th Floor of the Loews Hotel at AFM, the Carlton Inter-Continental Hotel at Cannes.
After a major market, timely follow-up is the focus of Echelon Studios telephone, fax and e-mail; contact
buyers/producers/investors who were seen and those who were not; and send producer packages, scripts
and DVD's of its films.
All contracts are executed in a timely manner for all deal memos signed during the markets.
In-between markets, Echelon Studios promotes its films in some of the following festivals, where appropriate:
Montreal, Breckenridge, Toronto, Sundance, Hollywood, Los Angeles, Palm Springs, Hampton, Telluride, New
York, London, Shanghai, Berlin, Miami, Fort Lauderdale, Vancouver and Worldfest, etc.
Continuous promotion and presence is an absolute: telephone calls, e-mails, faxes, press releases e-mailed
weekly to over 2,000 producers and 30,000 buyers and shipping of DVD's, marketing materials and producer
packages/scripts to potential investors/buyers.