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DIRECT TO DVD MARKETING PLAN FOR ECHELON STUDIOS
Time-line for signed Producers
Echelon Studios has created a marketing prototype that it employs to successfully promote its film library and
new acquisitions. With over 450 first run titles currently in its library, as well as the yearly addition of another
60 films and a Library of over 5000 movies, marketing is pivotal to the individual success of each of Echelon's
new acquisitions.
Working closely with the Vice-President of Acquisitions, Echelon Studios' Public Relations Department carefully
reviews each of Echelon Studios' newest acquisitions in order to craft a marketing strategy that best fits the
needs of each film.
Producer Meeting: The Director of Press Relations meets with the producer of the recently acquired film to
discuss and create a marketing strategy. In order to best facilitate a strong marketing plan, the producer
should attend this meeting with any already created press materials, biographies of cast members and the
filmmakers, stills and other relevant information.
Targeting the Audience: The Public Relations Department carefully considers the genre of the film, any notable
actors starring in the film and the audience the film targets. The Director of Press Relations creates a strategy
based on those factors and the hook that will best interest buyers, media and consumers.
Create Press Materials: The Director of Press Relations creates both a print and an electronic press packet
specifically tailored to the audience of the film. The press packet generally consists of a one-sheet, synopsis,
cast biographies, stills and any print media the film has already generated prior to signing with Echelon
Studios. In addition the press kit will contain media clips, the trailer and any extras. Echelon Studios supplies
the sales team with these press materials to send to buyers and the Public Relations Department sends these
press packets to media outlets.
Generate Media & Interest: Echelon Studios utilizes all avenues of promotion to market its films and cultivate
relationships with relevant media sources.
• Contact relevant magazines, Internet sites, and radio/television media outlets to promote the film. This
includes supplying media outlets with articles about the film, interviews with filmmakers, and the press packet.
• Schedule media:
o Radio
o Television
o Magazine
o Trade Journals
o Newspapers
o Internet Sites
• Send screeners of the film to magazines, Internet sites and other media outlets for review.
• Press Releases
• Create a blog for the film and upload the trailer of the film onto Echelon Studios' MySpace and blogger
accounts. Blog fan sites and other relevant websites.
Film Markets & Film Festivals:
Echelon Studios attends all the major film and television markets, including NATPE, the Berlin Film Festival,
Hong Kong Filmart, MIPTV, Cannes Film Festival, LA Screenings, DISCOP and MIPCOM. Our experienced sales
team represents our titles at these markets as well conducting individual meetings with buyers. Our Public
Relations Department creates the press materials for these film markets. Additionally, although Echelon
Studios does not submit its films to film festivals, we highly encourage filmmakers to do so. If a film is selected
for a festival, Echelon Studios will create press materials, as well as send industry press releases.
Sales: The Public Relations Department works in tandem with the Sales Department to successfully market our
films both domestically and internationally. Greater exposure will generate increased sales for Echelon
Studios' films. In order to reach the largest amount of buyers, Echelon Studios creates an E-flyer for each film,
which is emailed to our list of more than 30,000 domestic and international buyers.
Time-line for signed Producers
Echelon Studios has created a marketing prototype that it employs to successfully promote its film library and
new acquisitions. With over 450 first run titles currently in its library, as well as the yearly addition of another
60 films and a Library of over 5000 movies, marketing is pivotal to the individual success of each of Echelon's
new acquisitions.
Working closely with the Vice-President of Acquisitions, Echelon Studios' Public Relations Department carefully
reviews each of Echelon Studios' newest acquisitions in order to craft a marketing strategy that best fits the
needs of each film.
Producer Meeting: The Director of Press Relations meets with the producer of the recently acquired film to
discuss and create a marketing strategy. In order to best facilitate a strong marketing plan, the producer
should attend this meeting with any already created press materials, biographies of cast members and the
filmmakers, stills and other relevant information.
Targeting the Audience: The Public Relations Department carefully considers the genre of the film, any notable
actors starring in the film and the audience the film targets. The Director of Press Relations creates a strategy
based on those factors and the hook that will best interest buyers, media and consumers.
Create Press Materials: The Director of Press Relations creates both a print and an electronic press packet
specifically tailored to the audience of the film. The press packet generally consists of a one-sheet, synopsis,
cast biographies, stills and any print media the film has already generated prior to signing with Echelon
Studios. In addition the press kit will contain media clips, the trailer and any extras. Echelon Studios supplies
the sales team with these press materials to send to buyers and the Public Relations Department sends these
press packets to media outlets.
Generate Media & Interest: Echelon Studios utilizes all avenues of promotion to market its films and cultivate
relationships with relevant media sources.
• Contact relevant magazines, Internet sites, and radio/television media outlets to promote the film. This
includes supplying media outlets with articles about the film, interviews with filmmakers, and the press packet.
• Schedule media:
o Radio
o Television
o Magazine
o Trade Journals
o Newspapers
o Internet Sites
• Send screeners of the film to magazines, Internet sites and other media outlets for review.
• Press Releases
• Create a blog for the film and upload the trailer of the film onto Echelon Studios' MySpace and blogger
accounts. Blog fan sites and other relevant websites.
Film Markets & Film Festivals:
Echelon Studios attends all the major film and television markets, including NATPE, the Berlin Film Festival,
Hong Kong Filmart, MIPTV, Cannes Film Festival, LA Screenings, DISCOP and MIPCOM. Our experienced sales
team represents our titles at these markets as well conducting individual meetings with buyers. Our Public
Relations Department creates the press materials for these film markets. Additionally, although Echelon
Studios does not submit its films to film festivals, we highly encourage filmmakers to do so. If a film is selected
for a festival, Echelon Studios will create press materials, as well as send industry press releases.
Sales: The Public Relations Department works in tandem with the Sales Department to successfully market our
films both domestically and internationally. Greater exposure will generate increased sales for Echelon
Studios' films. In order to reach the largest amount of buyers, Echelon Studios creates an E-flyer for each film,
which is emailed to our list of more than 30,000 domestic and international buyers.